Consumers today are increasingly interested in health and wellbeing. Changes in lifestyles and concern about obesity rates mean that people want more low-calorie options, as well as added health and wellness benefits. People expect more information about the ingredients and nutritional content of their food and beverages. In addition, parents and teachers want to oversee the diets and lifestyles of children in their care.
We meet these changing needs in a variety of ways:
- A wider choice of beverages: we are offering lower-calorie beverages and beverages with health benefits
- Nutrition information: we are providing more information about the ingredients and nutritional content of our beverages
- Responsible sales and marketing: we listen to parents and educators to make sure that we provide beverages to young people in a responsible manner
- Active lifestyles: we encourage people to exercise more, providing opportunities for them to do so.
A wider choice of beverages
In addition to sparkling beverages, we now offer a growing number of still beverages, such as juices, waters, non sparkling refreshing alcohol free beverages and ready-to-drink teas.
We provide low- calorie options, such as Coca-Cola light or reduced energy value, like Cappy Tempo Apple and Black Current.
These and other still beverages account for a growing proportion of our sales.
We aim to provide consumers with nutrition information about our beverages that is clear and easy to understand. To maintain a healthy body weight, for example, the most important information that people need is the calorie content of their food and beverages.
We also highlight the lack of artificial flavours, colours and preservatives in our beverages. For example, brand Coca-Cola does not contain added preservatives or artificial flavours; it never has and never will.
Responsible sales and marketing
While all of our beverages may be enjoyed as part of a healthy diet, we respect the wishes of parents and educators to oversee their children’s diets and lifestyles.
We have fully implemented the commitments made by our European industry association, UNESDA, to the EU Platform for Action on Diet, Physical Activity and Health. As part of these commitments, we do not market or sell soft drinks to primary schools. In schools where children are above 12 years of age, we discuss with educators and parents what beverages are most appropriate. To ensure that our industry complies with these commitments, UNESDA commissions independent audits.
Helping people manage the calories they eat and drink is only one part of the so-called energy equation. To maintain a healthy body weight, people must burn off the calories they consume through physical activity.
We work with government and non-governmental agencies, sports experts and others to support physical activity programmes. For example:
- Gimnazijada – the high schools sport tournament
- Sarajevo winter swimming competition
- KOŠ – children basketball tournament
- Fitness Day
- Mountain race Run to the Hills
- FISS Goal and Business League football tournaments
- Sarajevo half-marathon
- Mostar Street Race
- Street race Run to the Europe
- STREETBALL - international street basketball tournament.
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