Packaging and recycling

Packaging plays a vital role in delivering our beverages safely to customers and consumers. Once the beverage inside has been consumed, however, the package can become either valuable material for recycling or recovery in heat capture incineration plants – or waste, ending up in landfill.


Coca-Cola Hellenic supports the implementation of environmentally sustainable and economically sound collection schemes for post consumer packaging materials across all 28 countries in which it operates.

We are working to reduce the environmental impacts of our packaging at every stage of its lifecycle. Our integrated approach includes:
  • Reducing the amount of packaging we use
  • Increasing recycled content
  • Promoting recycling and recovery
Ultimately, we aim to close the recycling loop: turning used packaging into new containers. The bottle-to-bottle recycling plant in Austria that Coca-Cola Hellenic helped set up, for example, now provides the Company with a high-quality and cost-effective supply of recycled material to make into new bottles.

In addition to minimising waste from our beverage packaging, we are also reducing production waste from our bottling plants.

Reducing packaging

Minimising the amount of packaging we use is one of the most significant ways that we can reduce its environmental impact. In addition to using less material, this helps to reduce the carbon footprint of packaging throughout its lifecycle: from manufacture to transportation to disposal or recycling.

  • The Ultra-Glass bottle, which uses a third less glass, is now used in Bosnia and Herzegovina and 16 other countries in which Coca-Cola Hellenic operates.

Increasing recycled content

Our beverage containers consist mostly of recyclable materials: PET plastic, aluminium, steel and glass. Since these are among the most widely recycled packaging materials, another way we can reduce the impact of our packaging is to increase the recycled content in them. By using recycled aluminium in cans, for example, we save up to 95% of the energy required when using virgin aluminium.

Our aluminium cans and glass bottles already contain up to 60% recycled content. Including recycled PET plastic in our bottles presents a challenge in terms of availability and cost.

Our business uses up to 15% recycled PET in seven countries. In Bosnia and Herzegovina we are tackling the challenges involved in using recycled PET.

Promoting recycling

We help set up recycling infrastructure and encourage consumers to recycle their beverage packaging.

We are working to establish a packaging management scheme in Bosnia and Herzegovina, as we have across the Coca-Cola Hellenic business.
To date, the Company has helped set up systems in 19 countries, co-owning 17 recycling and recovery organisations.

Reducing production waste

In addition to minimising waste from our beverage containers in the marketplace, we are increasing recycling and minimising waste in our own bottling plants.

Coca-Cola HBC B-H d.o.o. Sarajevo seeks to work with governments, other industry members, community organisations and consumers, among others, to comply with regulations on packaging waste and to fulfil its own commitments to proper handling of packaging materials during and after production and distribution.

We succeeded in continuously reducing the amount of packaging material used and works towards increased recycling content. By promoting recycling programs, we help to implement closed-loop material flows and increase the proportion of recycled material available for packaging material put on the market. In respect of our production, we have reduced energy consumption, emissions and waste.

Coca-Cola HBC B-H d.o.o. Sarajevo supported the funding of BiHPak the Bosnian and Herzegovinian Packaging Association with the aim to secure the creation of a packaging legislation which is transparent, cost efficient and sustainable in a manner.

Back to top

Related links